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Radio advertising and promotions in Paphos, Larnaca, Polis & Latsi
How We Can Help - Reach new markets, generate more leads, increase sales, achieve lasting results, grow brand awareness
We know what a constant struggle it can be, there's always something placing demands on your time, leaving very little or in most cases none at all, to devote to the main things that can make a difference to your business - advertising and marketing.
Ask yourself these question:
- When things are busy, advertising and marketing are typically overlooked. If you're doing plenty of business, you don't see the need to advertise.
- When things get slow, just keeping the lights turned on seems far more important than developing an effective advertising and marketing plan.
It's far too easy to just say "let's put an ad in the newspaper / magazine", without even considering whether it is the right choice and in most cases it is the wrong choice as well as the most expensive, you need to concentrate on your target market, this is where radio advertise supersedes all other media.
As you either work for or most likely own your company you will look at your services and products objectively. You are on the inside, looking out, but will try to describe your company on the outside looking in. It’It is hard to read the label when you’re inside the bottle. Too much product knowledge can cause you to answer questions that no one is asking. This makes for extremely ineffective advertising and can be detrimental to a marketing campaign, in cases this can lead to a diminished return on investment.
Radio advertising can help your business generate more enquiries, leads, sales and increase your business awareness with lasting results. We look after everything for you with unparalleled advice to suit your company and budget.
Radio Advertising a Few Tips to Keep in Mind - Motivate your advert and engage your customer
- Use saturation for hard-hitting impact - Repetition and frequency is one of radio's biggest persuaders.
- Insure listener remembrance - Feature a limited number of items, you can't sell ten items in thirty seconds.
- Differentiate with multiple productions - Use different adverts, with diferent messages, at differents times but keep them uniformed.
- Conveys your message repeatedly - It takes a few times before the consumer actually gets what your company is all about.
- Don't confuse the listener - Keep it simple and convey your message with important / unique information, don't overcrowd.
- People respond to the need, not the ad - Make a good offer, discount, bonus, award loyalty to customer.
- Distinction is effective - That sound effect, theme music or "sound signature" will help your ads make an impression.
- It is the audience you want to reach - Don't select radio programs, formats or time for your own personal likes or dislikes.
- Achieve lasting results - The best use of radio advertising is day in, day out, seven days a week.
Radio Advertising - Paphos, Larnaca, Polis, Latsi - Reach new markets, generate more leads, increase sale
If you are contemplating using radio to deliver your advertising message or to launch your marketing campaign you have made the correct choice. We can deliver your advertising on air in Paphos, Polis, Latsi and on the Radio in Larnaca. We have over 90% of radio listeners in Paphos now tuning in. Our new broadcast in Larnaca is quickly becoming very popular and with our loyal customers we are sure to reach new heights on the east coast.
Radio is far more affordable and effective advertising media than any other. Nothing can beat the impact of a well-written motivational radio ad, coupled with frequent exposure. Producing a Radio Advertising campaign is affordable whilst delivering everything in a unique way to your customers. Radio Advertising is Information, Community, Conversation, Communication, Music, News, Drama, Content.
Radio Advertising is Intimate and Works - Emotion drives our purchases
Radio is people talking to people, it is intimate, isn't that how your persuade others in your life? Radio Advertising can drive emotion so much more than other media and emotion in turn drives our purchasing decisions.
Radio influences consumers closest to the time of purchase with 64% of listeners taking action as a result of what they hear on the radio. People are more engaged with radio than they are with any other media content and this works 24/7, 365 days a year.
Radio is everywhere reaching virtually everyone, your advertising and awareness becomes mobile. Because a radio audience can be employed doing other things whilst listening, radio advertising can be subliminal and is one of the medium’s major advantages. All other media demand audience attention, such as a TV ad copy only generates response whilst in conjuction with the picture, printed adverts demand the audience to read the copy.
Radio Advertising asks nothing of your customer, they do not have to engage. it is alot more than just what you hear, it is personal and none intrusive and it gives your business the most valuable marketing tool ever - 'Trust'.